Who are we?
Founded in Leeds in 2024, The Ummah’s Apparel began with the simple dream of uniting all Muslims toward the common goal of pursuing the Akhirah, and sharing our struggles in the Dunya.
With Tawheed as the unifying factor, our passion for minimalistic fashion alongside our unwavering commitment to faith is showcased within the stories we tell, and the communities we build.
We strive for continuous improvement and prioritising communal feedback throughout our process of handcrafting luxury, designer grade pieces from the ground up, at an attainable price point to ensure access for all.
Keep an eye on our socials and watch closely as we establish The Ummah in the world of luxury streetwear.
Our Values
FLEURE (Latin Verb)
To Flow. Symbolising the state of our personal and communal growth.
Family
"The solid foundations of a functioning society."
Be kind to those who raised you and uphold your ties of kinship. Learn from the mistakes of your predecessors; break the traumas of your past to build a better tomorrow.
Liberation
"The pain of one is the burden of all."
Stand united, hold firm to Allah's rope, and trust in His plan. Let the struggles of your brothers and sisters around the world ignore your resolve to fight for their freedom.

Education
"Allah taught us by the pen, so learn."
To excel in any endeavour, knowledge is the fundamental starting point. True wisdom is realising you know nothing at all, so always keep an open mind.
Unity
"Unite upon similarities and put aside what divides."
Our identity as Muslims suffices as common ground. Think beyond the trivial matters that separate us, and love one another for the sake of Allah.

Reflection
"True nobility is knowing how to conquer yourself."
Ponder the blessings around you and their significance. Let the beauty and vastness of Allah's creation inspire you to grow and better yourself each day.

Endurance
"Competition beeds adaptation."
Stay firm throughout the test the world throws at you. Find your people, endure the struggle and strive to excel in all endeavours in life.